Real-time alerts
Dispatch support staff, call cashiers, catch issues as they happen, and read a live heatmap of the floor.
Indoor positioning for physical retail
Brick and mortar analytics
Track and remarket to the people walking your store — in real time — by tagging their shopping carts.
Get in touch
Pronounced “Beaconer.”
What is BKNR?
A tracking solution for real life
By tagging shopping carts, we digitise how people move through a brick-and-mortar store: where they are right now, how long they linger in the locations that matter, and how to reach them again after they leave.
It’s the kind of behavioural data online shops take for granted — measured on your actual sales floor.
Why bother
Physical retail is changing under your feet
the “retail apocalypse”
The bubble is bursting
Thousands of shops close every year as customers move to Amazon for price and convenience. Physical stores need to rethink how they retain customers, remarket to them, and hand them modern shopping tools.
prevent showrooming
Stop losing the sale to a phone
People compare products in your aisles and then buy online — and most stores do nothing about it. Retarget those customers after they leave, and put QR codes on the shelf so the app can surface reviews, price guarantees, competitor prices, wishlists and price alerts right where they’re standing.
help webrooming
Make buying in-store effortless
People who browse online and come in to buy don’t want to hunt for products or wait in line. The app routes them to their wishlist, works as a search engine for your store, and connects them to a real person for help. That infrastructure is what makes a customer choose you next time.
The future is in analytics
Real-time information, for every department
Stores make hard calls to stay in business, and they need actionable data to make the right ones. Tracking customers, staff and assets — live and over time — lets every team decide with evidence.
Asset management
Track staff, carts, sweepers, forklifts and door activity in real time and over time.
Real stock alerts
A sensor already sits at the shelf — add weight or light sensing to read true stock levels.
Interactive screens
Drop a networked screen onto any shelf unit and target the customers passing by.
Customer tracking
Follow carts and baskets, remarket to shoppers, and help them make a decision.
Digital price tags
Link electronic price tags to shelf units without pulling extra wiring.
How it works
Track, remarket, honeypot
track
Shelves that sense proximity
Key shelves carry tracking modules that read beacon proximity. The same shelf units act as beacons for phone apps, so the app gets the same advantages.
remarket
Reach the shoppers who lingered
Cart proximity and contents are matched to the loyalty cart. Spend meaningful time in an important spot and you’re flagged — then reached with discounts, promotions and information.
honeypot
Real metrics for in-store partners
In-store marketing partners finally get real metrics on their events and can remarket to the customers who showed interest. Honeypots go in non-traditional spots, with extra services attached.
Some numbers
What a tracked floor looks like
10,000
Daily visitors
2,000
Identified interests
20
New orders / day
7,300
New orders / year
The app
The store, in your customer’s pocket
Our app wraps around your mobile site, so visitors can navigate the store, unlock discounts, and get the full experience.
Contact
Tell us about your store
We’ll show you what tracking your floor actually looks like — and what it’s worth.
Address
Șos. Panduri 31, Bucharest, Romania
Email